Digital Propaganda in South Asia: An Analytical Perspective
This article examines the existing response strategies of Pakistan to Indian digital propaganda on the Kashmir Issue. By analyzing key propaganda strategies on X (formerly Twitter), state-sponsored X accounts, media reports, and academic scholarship, the researcher has identified a number of deficiencies in the prevalent approach and offers policy recommendations for better practices. Overall, this article recommends that Pakistan should articulate a response strategy that has clear objectives, is powered by algorithms and computational techniques, should include news actors, and utilize the void created by India's state-backed digital propaganda machinery.
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Information Warfare, Digital Propaganda, India, Pakistan, Computational, Strategies, Conflicts, State-sponsored campaign, Algorithms
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(1) Abdul Wadood Yousafzai
PhD Scholar, Department of Media Studies, Bahria University Islamabad, Pakistan.
(2) Shabir Hussian
Professor, Department of Media Studies, Bahria University Islamabad, Pakistan.
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Cite this article
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APA : Yousafzai, A. W., & Hussian, S. (2023). Digital Propaganda in South Asia: An Analytical Perspective. Global International Relations Review, VI(II), 92-100. https://doi.org/10.31703/girr.2023(VI-II).10
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CHICAGO : Yousafzai, Abdul Wadood, and Shabir Hussian. 2023. "Digital Propaganda in South Asia: An Analytical Perspective." Global International Relations Review, VI (II): 92-100 doi: 10.31703/girr.2023(VI-II).10
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HARVARD : YOUSAFZAI, A. W. & HUSSIAN, S. 2023. Digital Propaganda in South Asia: An Analytical Perspective. Global International Relations Review, VI, 92-100.
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MHRA : Yousafzai, Abdul Wadood, and Shabir Hussian. 2023. "Digital Propaganda in South Asia: An Analytical Perspective." Global International Relations Review, VI: 92-100
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MLA : Yousafzai, Abdul Wadood, and Shabir Hussian. "Digital Propaganda in South Asia: An Analytical Perspective." Global International Relations Review, VI.II (2023): 92-100 Print.
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OXFORD : Yousafzai, Abdul Wadood and Hussian, Shabir (2023), "Digital Propaganda in South Asia: An Analytical Perspective", Global International Relations Review, VI (II), 92-100
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TURABIAN : Yousafzai, Abdul Wadood, and Shabir Hussian. "Digital Propaganda in South Asia: An Analytical Perspective." Global International Relations Review VI, no. II (2023): 92-100. https://doi.org/10.31703/girr.2023(VI-II).10